SEO, generative AI, content strategy

Practical guides, analysis and methods to stay visible in the age of ChatGPT, Perplexity and Google AI Overviews.

Keyword research

Find your keywords with Claude

The 3 skills to copy into Claude to get your keywords, group them into pages and isolate the ones that bring in a client. No paid tool.

30 May 2026·12 min
SEO & AI

Finding relevant keywords for LLMs

We're moving from an SEO based on chasing traffic to an SEO based on semantic relevance. Find out how to identify the right keywords in 2026.

17 Jan 2026·6 min
SEO & AI

My proprietary SEO prompts to improve your rankings

Find out how to use proprietary prompts and AI workflows to create the SERP's originality. Semantic clustering, semantic score and content critique prompts included.

1 Jan 2026·9 min
SEO

Is Google punishing AI content?

Google has just published "Titans", a project that is changing SEO. Find out how the "Surprise Score" alters the way you create content to rank on Google and LLMs.

20 Dec 2025·6 min
SEO & AI

The semantic grid as an SEO strategy in the face of AI

In the face of AI, SEO has to reinvent itself. Find out about the semantic grid strategy: identify ultra-targeted business keywords and create expert content to dominate your niche.

18 Dec 2025·9 min
SEO & AI

Why don't 88% of SEO sites appear in AI?

Only 10 to 12% of AI results come from Google's top 10. Find out why traditional SEO strategies no longer work with LLMs and how to adapt your approach to rank in AI.

18 Dec 2025·9 min
SEO & AI

My current thinking on AI SEO

I'm seeing 100% AI agencies emerge on the market. Their grasp of SEO is often very approximate, and yet they manage to attract prospects thanks to the hype around AI.

18 Dec 2025·6 min
SEO & AI

The end of human-generated content?

Since 2025, AI-generated content has overtaken human content. Find out why this is a unique opportunity for SEO consultants and how to use micro-content to dominate your niche.

18 Dec 2025·10 min